Cases
Millions of views. Exceptionally high engagement. Higher conversion rate. All of this is what we have achieved working on campaigns with other customers. Although the influencers, platforms and products may vary, AA Agency always guarantees strong results and quality assurance.
3.3 MILLION VIEWS ON
ZALANDOS BRANDING CAMPAIGN
2
Influencers
3.3 mil
Views
ENGAGEMENTS
Months
Goal
Zalando is an e-commerce company that sells shoes, clothing and fashion. Zalando wanted a branding campaign that would increase awareness and engagement with their online platform and online shop.
KPI (key performance indicator)
- Branding
- Impressions
- Engagements
Selection of influenceres
We put together a three-month campaign that focused on engagement and communication with relevant target groups. In this type of campaign, it’s crucial to identify influencers who have a strong relationship with their followers on Instagram. Louise Madsen and Melissa Bentsen were handpicked to run the campaign due to their popularity and influence with the target audience Zalando wanted to reach.
Result
Over the three-month campaign, our selected influencers created 68 stories and posts for Instagram. The campaign generated a lot of interest in Zalando products and achieved a high level of engagement among the target audience on Instagram. With the campaign, we achieved the KPIs that Zalando wanted.
45 INFLUENCER POSTS RESULTED IN MORE CONVERSIONS FOR SIF JAKOBS
2
Influencers
1.5 mio
Views
45
Pieces of content
Months
Goal
Sif Jakobs Jewellery is a Danish brand that makes elegant jewelry. They wanted to create greater awareness among their primary target group, which would hopefully lead to additional sales.
KPI (key performance indicator)
- Branding awareness
- Conversion
Selection of influencers
Our focus has been on finding the right mix of influencers who inspire and act as style role models for the target audience. We chose Louise Marlene and Katrine Regnbue since their profiles match the exposure we wanted for Sif Jakobs Jewellery. For the campaign, video content was created for YouTube and TikTok as well as storylines and reels on Instagram.
Result
Together, Louise Marlene and Katrine Regnbue have conducted 4 TikToks, 37 Stories, 2 Posts and 2 Reels, thus making an impression of 1,468,259 in the three months of the campaign. This all helped to boost the conversion rate for Sif Jakobs Jewellery.
30,000 NEW USERS FOR NEWLY ESTABLISHED MOLLY
10
Influencers
30 K
New users
168 K
ENGAGEMENTS
4
Months
Goal
Molly is a free app that automatically displays current discount codes in online shops when the user has installed Molly on their phone or laptop. Molly is a relatively new brand. For this reason, the company was looking to create more awareness of the concept and ultimately get more users on their app.
KPI (key performance indicator)
- Branding
- Awareness
- More users
Influencers
With carefully curated video content on YouTube, the influencers were able to convey the concept and show the features of the app in an easy and engaging way. An important part of the campaign was to find the right influencer mix to cater individually to specific target groups. Molly’s primary expectation and motivation was to get more users on the app and create awareness of Molly’s concept.
Result
By using the right YouTube-focused influencers that matched the company and their target audience, we created a lot of awareness for Molly with 837,000 views and 168,000 users interacting with the campaign and – not least – acquired 30,000 new active app users.
BLACK WEEK KAMPAGNE
FOR DESENIO
13
Influencers
2.3 mil
Views
66
Pieces of content
1
Week
Goal
Desenio is an online poster shop operating in the modern art and interior design industry.
The company is Swedish, but wanted to create interest and conversion in the Danish market in connection with Black Friday.
KPI (key performance indicator)
- Awareness and conversion
Selection of influencers
We focused primarily on urgency and ran a week-long campaign during Black Week. The aim was to create a constant and explosive interest over a short period of time. The focus of the campaign was to stimulate the use of Instagram stories and YouTube videos because these media allow for vivid visual content. Due to the time constraints, we also prioritised a broad, multi-channel effort with 13 different influencers individually targeting specific audiences through multiple mediums.
Result
In that one week, we drummed up interest – to the tune of millions. The best effect was achieved by focusing on several different target groups.